LeBron James' reps send cease-and-desist letter to 'Bron AI' sports betting app

LeBron James is taking action against the sports betting app Bron AI for unauthorized use of his likeness. A representative for James stated that he is not affiliated with the app and emphasized that the use of his image is unauthorized. The app features an advertisement showing a figure resembling James, which has raised concerns about the implications of his involvement in sports betting.

An attorney for James has sent a cease-and-desist letter to PlayVision Inc., the company behind Bron AI, demanding that they stop using his likeness and name. The letter claims that the advertisement suggests James is involved in betting on basketball, which violates NBA regulations. As of Thursday afternoon, the advertisement had been removed from Bron AI's Instagram account. James' media adviser suggested that the app may have been trying to generate publicity through this controversy, but he noted that such tactics are usually transparent to the public.